Asa Groves
Chief Operations Officer

Over 20 years ago, Asa Groves began his career in the marketing and advertising industry specializing in radio and print media. For the past 17 plus years, Asa has incorporated this valuable knowledge and experience into the credit union industry. He has worked in various facets in the credit union space including management, operations and marketing. After moving from the marketing and advertising sector, his career evolved into managing a team of mortgage representatives as Regional VP. He continued on this path becoming a Regional Account Executive where he improved teller cash automation and frontline branch operation efficiencies. For the last 9 years Asa has been connected with CU Holding Co, and currently has a role as the COO of XtraCash, LLC.

Asa’s earliest childhood memories regarding credit unions was that of the annual picnic and his very first savings account at a small Kansas City credit union where his dad served as treasurer.

Lon Neofotist
Lending Manager

For over 20 years, Lon Neofotist has been involved with short-term lending operations management. He spent 10 years as District Director of Operations for Check 'n Go before coming on-board with XtraCash where he has spent the last decade. He enjoys running the day-to-day operations of the business. In his free time, he enjoys attending Kansas City Royals baseball games and spending time with his foster children.